Start by patting the chicken wings dry using paper towels; this essential step removes excess moisture, ensuring a crispy texture during cooking.

In a mixing bowl, combine the smoked paprika, garlic powder, chili powder, brown sugar, salt, and pepper. Use a whisk or fork to blend the spices thoroughly.

Generously coat each wing with the spice mixture, ensuring all surfaces are covered evenly.

Preheat your oven to 425°F (220°C) and arrange the seasoned wings on a parchment-lined baking tray.

Bake for about 20 minutes, flipping halfway through until they are golden brown.

If using an air fryer, preheat to 400°F (200°C) and cook the wings for 10-12 minutes, shaking halfway.

For extra crunch, broil for an additional 2-3 minutes, keeping a close eye.

Serve the wings hot, garnished with fresh herbs and paired with celery sticks and cool ranch or blue cheese dip.